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BYU Marriott ExDM professor Brian Hill, along with three other BYU professors, recently led a group of fourteen students on a six-week expedition exploring Utah's natural wonders.
Climbing the tallest mountains in the world, learning to fly, and doing research in Uganda are incredible feats on their own and BYU Marriott professor Stacy Taniguchi has done them all.
All roads lead somewhere, and for BYU Marriott assistant professor of marketing John Howell, the many roads he's traveled have brought him back to where it all began at academia.
Students regularly help with Ryan Elder's research on advertising effectiveness and sensory marketing.
Students in Lee Daniels' International Business class learn to interact within a team framework, and rate each other's presentations. Daniels does this so his students are better prepared for future interviews and job opportunities.
Life has not always gone according to plan for BYU Marriott adjunct professor Blair Giles. But for Giles, the unexpected ride has turned out to be greater than he could have imagined, including some quality time with one Jimmer Fredette.
Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?
BYU accounting students want to involve auditors during company crises an idea that earned them second place at a national competition hosted by Deloitte.
Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?
Big data is a big deal. Professor Jeff Dotson is leading the way for BYU Marriott MBA students to gain hands-on experience in analytics.
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.
Recreation management professor Brad Harris doesn’t want to be one of those people who go through the motions every day. He’s never been the kind of person to just daydream about making a difference—he actually does something about it. This mentality has inspired Harris to work in nonprofits throughout his life.
When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?
The summer after high school was transformative for BYU recreation management associate professor Peter Ward. He set off on a six-week European trip—a graduation gift from his grandmother—and learned about himself, others, and problem-solving.
Department of Recreation Management professor elected for his leadership and participation in professional organizations, contribution to research and scholarly literature, and long-term engagement in the leisure science profession.
Tom Foster, department chair of marketing and global supply chain at the Marriott School, had never played two truths and a lie—a game in which players share two hard-to-believe truths and one lie about themselves, then the other players must guess which is the lie. But when pressed for three statements, he said:
New doctor's orders: No earbuds, no music, and no watching TV while eating.
Whether or not Punxsutawney Phil saw his shadow, there are still some who hope for ice instead of an early spring.
Marriott School research shows camp jobs teach essential workforce skills
BYU assistant professor Ryan Elder's research found that people react significantly faster to warning signs that depict greater movement.
Here’s a challenge marketing professor Lee Daniels poses his students:
Many business schools are not teaching MBAs to create new businesses, according to two of BYU's innovation gurus.