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Employee Spotlight Faculty Research MPA Marketing 2010–2014
Many business schools are not teaching MBAs to create new businesses, according to two of BYU's innovation gurus.
A BYU business professor reveals that discrimination is still tainting the American Dream for minorities.
Heather Chewning received the President's Appreciation Award at BYU's annual University Conference on August 27.
Warning Instagrammers: Marriott School research suggests you might want to stop taking so many pictures of your food.
A study by Marriott School professors found that tottering consumers were more likely to select budget-friendly items.
Setting a price limit when shopping often backfires, says new research from BYU and Emory marketing professors.
What do you do when your company is comfortably selling a product, and then suddenly a competitor offers a similar one for free?
MPA professors are expanding their influence outside the classroom. Find out what drives them when they are not teaching classes.