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Alumni Spotlight Faculty Research 2010–2014
Some babies are born with the double helixes that turn into blue eyes and heads of light, curly hair. Most people think that innovators are born with special genes, like those that determine physical features, that enable them to be innovators an endowment you either have or you don’t.
Service must be the primary focus of those who seek a generous heart and blessed life, writes Sonia Clayton.
“Citius! Altius! Fortius!” Heralding the commencement of the 2002 Winter Olympics, the 360-member Mormon Tabernacle Choir reverberated John Williams’s “Call of the Champions” across Rice-Eccles Stadium.
Alum Mirella Petersen is bold, organized, and driven—the perfect combination for getting autism insurance reform passed in Utah.
When Jackie Saumweber joined the BYU MPA program, she didn't know she would find her niche in corporate social responsibility.
Setting a price limit when shopping often backfires, says new research from BYU and Emory marketing professors.
Working at the Oracle Corporation, alum Liz Wiseman found herself constantly surrounded by intelligent people. But she noticed an ebb and flow—not of intelligence but of how leaders capitalized on or closed off that intelligence. One executive she coached was brilliant but shut down others, leaving their ideas untapped. Wiseman searched for something to share with this leader about the dynamic he was caught in but found nothing. “Someone needed to research how what leaders did either diminished or multiplied the intelligence of the people around them,” Wiseman says. “This seemed like a worthy pursuit, so I just did it.”
It only took five seconds for Ryan Judkins’s boss to approve his beard plan. Surprised, Judkins, a sales representative for Callaway Golf and a normally clean-cut guy, asked, “You do realize I might have a beard that’s five, six, or seven inches long at one point?”
In the winter of 1989, the snow and pine trees of Sundance Resort set the backdrop for Doug and Judith Maughan’s second date. Doug, an MBA student at the time, had asked Judith to accompany him to a Valentine’s dinner and dance sponsored by the Marriott School. “He was handsome, smart, and probably the most polite man I had ever met,” says Judith of her date. Doug was also persistent and outdoorsy—during the summers, he caught salmon in Alaska as a commercial fisherman to help pay for school. After Doug worked his charms that evening in the mountains, dates with Judith became increasingly frequent. Sharing space in the Tanner Building, where she was also a Marriott School student, helped fuel their courtship.
According to a new BYU study, online role-playing games negatively affect real-life marital satisfaction.
Jen sat in the BYU Varsity Theatre eager to learn on her first day of class in the accounting junior core. Rod Hinze was also in class that day, but he found it hard to focus on academics once he saw Jen. When the teacher announced that the students would be forming two-person teams, Rod knew who his partner would be—Jen didn’t have a chance to look around before he was leaping over the seats to get to her. “I looked for the cutest girl in the class and Jen was sitting two rows in front of me, so I literally jumped over the two rows and sat next to her,” Rod says. “She was a little surprised when I asked her to be my partner, but she said yes.”
For Martissa Spencer, patience is definitely a virtue. When Martissa met her now-husband Mike in September 1991, she was busy having her first real romance with the newly returned missionary she had dated in high school. Martissa had plans to serve a mission of her own and was surprised to find out that her boyfriend wasn’t willing to wait. The relationship ended. “I couldn’t change my course,” Martissa says. “I felt very strongly about serving a mission.”
Airlines' accident risk is highest when they are performing very close to their financial targets, according to a BYU study.
A new study finds persuasive packaging can cause consumers to use less of a product once they take it home.
During the housing collapse, the sweltering summer heat of Phoenix was no place for a young salesman pushing pest control. But for Adam Keys it was just the kind of pressure needed to get the creative juices flowing. “Nobody had money and nobody liked salesmen,” Keys remembers. It was then that Keys matched the perfect product with its target audience. “I sold No Soliciting signs door-to-door,” Keys says. “Eighty percent of people who would laugh when they opened the door would buy it.” But this wasn’t just funny business: the 2011 finance graduate paid his college bills, learned graphic design, and gained experience running his own company.
In the area of market research, Cathy Chamberlain is a one-woman political powerhouse. Her influence, as well as the results of her studies, has been spread across the country from Washington, DC, back to the West Coast, and overseas as well. Since graduating from BYU in 1973 with a degree in business education, she’s tallied up more than thirty years of experience in market research and is still going strong.
When Josh Steimle won the BYU business plan competition (now known as the Miller New Venture Challenge) in 2001, he was awarded the $5,000 he needed to make payroll for the week and the confidence to keep his new company, MWI, going for the next twelve years.
Pretty Govindji was always an avid viewer of the Food Network, but when her sons came into the picture, her investment in tasty meals took on new meaning. Dinnertime goals soon centered on organic cooking, and before too long, Govindji realized what she served food on might matter just as much as good fruits and veggies.
BYU Professor Jeff Dyer's new book helped Forbes to rank the world's most innovative companies.
The red Porsche featured clean lines and 390 horsepower, but for fifteen-year-old Eric Watson, it might as well have been the family station wagon. This was the first time the high schooler had slid into the driver’s seat.
What do you do when your company is comfortably selling a product, and then suddenly a competitor offers a similar one for free?
Jeff Holdaway, a 1982 finance graduate, knew there was a way for him to combine his passion for business and law. After graduating from Columbia Law School in 1985 and working at a national law firm, an opportunity arose that he couldn’t turn down. Twenty-four years later Holdaway is still glad he jumped at the chance to work at Marriott International.
When Sandy Wight earned a MAcc in 1990 and started her career with Arthur Andersen, she had no idea she would become a partner. “My goal was to get a job and have two years of experience on my résumé,” she says. Twenty years later Wight is still gaining experience for her résumé—as a partner in the human capital practice of Ernst & Young.
Dr. Martin Luther King Jr. once said, “The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.”