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If a company’s name ever had meaning, it’s Phoenix Footwear Group, Inc. The name stems from the ancient Greek myth of the phoenix rising from the ashes—something the Old Town, Maine, company can relate to.
The National Communication Association honored a Brigham Young University business communications professor with a five-year Best Paper award at the association’s 88th annual convention in New Orleans.
Study Measures Impact of Cronyism in Malaysia
Students in the MBA Marketing Association organized a networking trip to Portland, Oregon, and Seattle last January. They met with companies in the area and with the Puget Sound chapter of the Management Society.
People are unconsciously fairer and more generous when they are in clean-smelling environments, according to a BYU-led study.
What do you do when your company is comfortably selling a product, and then suddenly a competitor offers a similar one for free?
Setting a price limit when shopping often backfires, says new research from BYU and Emory marketing professors.
Natalie Cann is used to good things coming in pairs. After taking time off when her twins were born, the 1998 marketing graduate was approached by two different clients with consulting projectsan opportunity too good to pass up.
The red Porsche featured clean lines and 390 horsepower, but for fifteen-year-old Eric Watson, it might as well have been the family station wagon. This was the first time the high schooler had slid into the driver’s seat.
A study by Marriott School professors found that tottering consumers were more likely to select budget-friendly items.
Warning Instagrammers: Marriott School research suggests you might want to stop taking so many pictures of your food.
In the winter of 1989, the snow and pine trees of Sundance Resort set the backdrop for Doug and Judith Maughan’s second date. Doug, an MBA student at the time, had asked Judith to accompany him to a Valentine’s dinner and dance sponsored by the Marriott School. “He was handsome, smart, and probably the most polite man I had ever met,” says Judith of her date. Doug was also persistent and outdoorsy—during the summers, he caught salmon in Alaska as a commercial fisherman to help pay for school. After Doug worked his charms that evening in the mountains, dates with Judith became increasingly frequent. Sharing space in the Tanner Building, where she was also a Marriott School student, helped fuel their courtship.
A BYU business professor reveals that discrimination is still tainting the American Dream for minorities.
It only took five seconds for Ryan Judkins’s boss to approve his beard plan. Surprised, Judkins, a sales representative for Callaway Golf and a normally clean-cut guy, asked, “You do realize I might have a beard that’s five, six, or seven inches long at one point?”
Many business schools are not teaching MBAs to create new businesses, according to two of BYU's innovation gurus.
BYU assistant professor Ryan Elder's research found that people react significantly faster to warning signs that depict greater movement.
New doctor's orders: No earbuds, no music, and no watching TV while eating.
As a busy neuroscience graduate student and teacher of undergrad psychology courses at Duke University, Stephanie Santistevan-Swett needed a versatile outfit to get her through busy days. Rompers—loose, one-piece garments combining a shirt and pants or shorts—were the perfect mix of comfy and cute, but she was having a hard time finding any with sleeves. So she took her love of fashion and her 2009 BYU marketing degree, patched together with some imagination and passion, and stitched together her own company, Eva Jo, to design, manufacture, and sell comfortable and fashionable clothing.
When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?
Two years after graduating with a degree in marketing from the Marriott School in 1990, Jenner Marcucci decided he was going to make his first $100,000 and buy a house—and then he did it.
Alfred Gantner, cofounder of Partners Group and an MBA alum, shared his insights on a balanced life as the featured speaker at convocation on 28 April.
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.
Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?
Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?