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Alumni Spotlight Faculty Research Marketing 2017

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Research from BYU Marriott School of Business marketing professor Jeffrey Dotson finds in-store samples increase sales, both in the immediate and extended time frame.

Faculty Research

Free Samples Increase Sales

2 Min Read

Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?

Tamara Masters, assistant professor of marketing, found that people who are asking too much for something are experiencing both physical attachment and loss aversion to that object.

Faculty Research

Break the Attachment Before You Sell

2 Min Read

Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?

Faculty Research

How Senses Affect When You Buy

3 Min Read

New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.

Mocke enjoys spending his free time surfing at the beach.

Alumni Spotlight

Linked Up with LinkedIn

2 Min Read

Now that Luke Mocke is linked up with LinkedIn, he is finding ways to mentor students and help them land their dream jobs too.

BYU Marriott School of Business assistant marketing professor Jeff Dotson

Faculty Research

Gauging Brand Health in Real Time

2 Min Read

When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?

Alumni Spotlight

Marriott School Graduates Honored

1 Min Read

Alfred Gantner, cofounder of Partners Group and an MBA alum, shared his insights on a balanced life as the featured speaker at convocation on 28 April.

Alumni Spotlight

An Alum's Career-Changing Mindset

2 Min Read

Two years after graduating with a degree in marketing from the Marriott School in 1990, Jenner Marcucci decided he was going to make his first $100,000 and buy a house—and then he did it.