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Marc Dotson, assistant professor of marketing, ventured through various fields of study, before discovering how marketing could help fulfill his main aspiration.
As a singer, BYU Marriott faculty member Jeff Larson recognizes the value of following instructions to create music. However, he encourages students to look beyond the instructions they're given to create new digital marketing strategies.
BYU Marriott marketing alum Orrin Hancock knows a thing or two about setting goals and following through to reach professional and personal summits.
When Michael Swenson, BYU Marriott Christensen Professor of Marketing, was a PhD student, the words of a visiting professor changed his life.
For BYU Marriott marketing alum Andrew Hancock, the opportunity to film a motorcycling trip through Baja, California, led to co-owning a motorcycle apparel company.
Some people fear change, but BYU Marriott Marketing Lab director Matt Madden embraced change to pursue a career that combined his professional experience in marketing and insights consulting with his desire to teach.