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Alumni Spotlight Employee Spotlight Experience Design Marketing
BYU Marriott ExDM alumna Katie Allred isn't only providing young people in Utah with adventures to experience, but also with skills to help them overcome some of life's biggest challenges.

Thanks to his education from BYU Marriott and the example of his father, marketing alum Carlos Valles lives his passion for business working at The Hershey Company.
As a professor of experience design and management, Mark Widmer finds ways to combine his love of wilderness exploration with the principles of experience design.

Marc Dotson, assistant professor of marketing, ventured through various fields of study, before discovering how marketing could help fulfill his main aspiration.

A career in managing experiences and traveling the world have made Ariadna Mateu uniquely qualified to fulfill her new role in BYU Marriott's ExDM program.

After BYU Marriott ExDM alumna Macie Briggs Duncan went on a trip to Disneyland, she set a goal to help create enjoyable and memorable experiences for others.

A painter, dancer, and designer, Kari Durrant describes herself as a primarily right-brained person. She intended to major in dance at BYU, but after encountering recreational therapy as part of a class assignment, Durrant eventually made the switch to recreation management. Her new major, she discovered, would enable her to use her creative side in ways she hadn’t expected.
Not many people can say that they helped build a company from the ground up within a year of graduating from college. However, BYU Marriott marketing alumna Luisa Chil can.

As a singer, BYU Marriott faculty member Jeff Larson recognizes the value of following instructions to create music. However, he encourages students to look beyond the instructions they're given to create new digital marketing strategies.

BYU Marriott marketing alum Orrin Hancock knows a thing or two about setting goals and following through to reach professional and personal summits.

For BYU Marriott experience design and management assistant professor Sarah Agate, the common phrase "family that plays together, stays together," couldn't be more true.

When Michael Swenson, BYU Marriott Christensen Professor of Marketing, was a PhD student, the words of a visiting professor changed his life.

Some people fear change, but BYU Marriott Marketing Lab director Matt Madden embraced change to pursue a career that combined his professional experience in marketing and insights consulting with his desire to teach.
For BYU Marriott marketing alum Andrew Hancock, the opportunity to film a motorcycling trip through Baja, California, led to co-owning a motorcycle apparel company.

While working as a white-water rafting guide in central Idaho during high school, Mat Duerden got his first taste of how experience design can impact lives.
BYU Marriott ExDM professor Brian Hill, along with three other BYU professors, recently led a group of fourteen students on a six-week expedition exploring Utah's natural wonders.
Climbing the tallest mountains in the world, learning to fly, and doing research in Uganda are incredible feats on their own and BYU Marriott professor Stacy Taniguchi has done them all.
Michelle Rhodes had been a widow for about eighteen months when she joined a Facebook group for Latter-day Saint widows and widowers that several people had suggested she join.
Between selling a business and starting a career at LinkedIn, BYU Marriott marketing alum Chase Evans has been busy since he graduated in 2018.
All roads lead somewhere, and for BYU Marriott assistant professor of marketing John Howell, the many roads he's traveled have brought him back to where it all began at academia.
Quick transitions between life events have always been part of Merle Allen’s unofficial strategy for most of his life. At BYU’s 1954 graduation dance, the marketing grad, senior class president, and former varsity football player proposed to his sweetheart, Carol Beckstrand. After the MC announced the happy news, Allen says they then rushed to Beckstrand’s parents’ home to “tell her folks so we’d get to them before somebody else did.”
Hanging on a wall in Karen Ranson Peterson’s home is a quote commonly attributed to William Shakespeare: “Expectation is the root of all heartache.” Peterson has largely avoided such heartache because she’s frequently adjusted her life expectations as a result of several crucial experiences, which have led her to where she is today.
BYU Marriott alumni and former marketing professor Scott Smith was honored during Homecoming Week at Brigham Young University with the prestigious Alumni Achievement Award presented from the BYU Marriott School of Business.
Emily Codling accomplishes what she sets her mind to. The secret to living your dreams, she says, is asking for the opportunity to do so.