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You may think twice before listing "multitasking" as a skill on your resume due to top-notch research performed by BYU professors on security warnings.
Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?
Tis the season for workplace giving, and new research from BYU Marriott professor Rob Christensen reveals a blueprint for institutions looking to increase charitable donations.
Scroll through Twitter or watch an NFL game and you'll quickly remember we live in a time of unprecedented political polarization. Who's to blame for the lack of unity?
Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?
David Wood, associate professor of accountancy, received the 2017 Accounting Horizons Best Paper Award from the American Accounting Association. The award is his seventh AAA best paper award overall.
Chris Silvia not only conducts energy policy research that is influencing the way battery-powered electric vehicles are promoted, he also plays a mean bagpipe.
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.
Braeden Santiago made the switch from medicine to business when he realized HR was in his blood.
When senior MAcc student Josey Hedquist tells her classmates she's been running around like crazy all day, she's actually being quite literal.
When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?
As an LDS missionary living in Thailand, BYU MPA student Carly McDonald helped make a change in people’s hearts. Next she’ll be returning to help make a change in Thailand’s government.
Although senior Sarah Lyman has always loved the real estate business, she never expected to find a home for that passion while studying finance.
Early bird recruiters are on the heels of incoming OBHR students. So close, in fact, that OBHR senior Sarah Duvall felt the need to research how to better prepare students to meet them.
For Vikram Ravi, making a difference isn’t a far-off dream—it’s his reality.
Stephane Akoki grew up in the Ivory Coast in West Africa, experiencing the travesty of insufficient opportunity. Now, he's using the opportunities given him at BYU to empower Ivorian entrepreneurs.
Cooper Brown had no aspirations to become a DJ—he just liked to entertain. One Saturday night when he was 16 and nothing else was going on, Brown and his friend threw a backyard dance party. In the following days at school, their classmates praised the party, and a business was born. Eight years later, Brown’s company, One Above Entertainment, has grown to be one of the top DJ businesses in Utah.
Melanie Sander believes in hard work. As a self-proclaimed “late career changer,” she knows what it means to take risks with calculation and savvy. These elements have been a running theme throughout her life and her international career in education, and they’ve given her the momentum to get back into the classroom—this time as a student—and into the world of business.
Melanie Sander believes in hard work. As a self-proclaimed “late career changer,” she knows what it means to take risks with calculation and savvy. These elements have been a running theme throughout her life and her international career in education, and they’ve given her the momentum to get back into the classroom—this time as a student—and into the world of business.
Giuseppe Vinci could hardly sit still, eyes glued to the TV in his humble home of Milan, Italy. It was the 1996 Olympic opening ceremonies and Muhammad Ali was lighting the torch, sending goosebumps all down Vinci’s neck. Right then Vinci knew he had to be in the Olympics some day.
Erin Hildebrandt left her fifth and final interview and collapsed into a nearby chair. Now all she had left to do was wait and hope. Hildebrandt, a senior in the OBHR program at the Marriott School of Management, was undergoing an extensive application process for a full-time position with Goldman Sachs.
In 2013, Typhoon Haiyan plowed through the Philippines with 25 million people in its path. Braeden Santiago was one of those people when the lethal storm hit.