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The James S. Kemper Foundation, the charitable arm of Kemper Insurance Companies, named Jay Oman, a pre-business major from Springville, Utah, one of 17 Kemper Scholars nationwide. The Kemper Scholars program provides recipients with a three-year scholarship and three summer-internship programs at Kemper Insurance offices around the country.
The National Communication Association honored a Brigham Young University business communications professor with a five-year Best Paper award at the association’s 88th annual convention in New Orleans.
Study Measures Impact of Cronyism in Malaysia
People are unconsciously fairer and more generous when they are in clean-smelling environments, according to a BYU-led study.
What do you do when your company is comfortably selling a product, and then suddenly a competitor offers a similar one for free?
Setting a price limit when shopping often backfires, says new research from BYU and Emory marketing professors.
A study by Marriott School professors found that tottering consumers were more likely to select budget-friendly items.
Warning Instagrammers: Marriott School research suggests you might want to stop taking so many pictures of your food.
A BYU business professor reveals that discrimination is still tainting the American Dream for minorities.
With more than three thousand students, the Marriott School of Management brings together some of BYU’s best and brightest from across the globe. I recently caught up with one of these stellar students, Nicol Pedraza, a sophomore marketing major and Portuguese minor from Mexico City. Pedraza talked about finding her path to BYU, her experience at the Marriott School, and her plans for the future.
Many business schools are not teaching MBAs to create new businesses, according to two of BYU's innovation gurus.
BYU assistant professor Ryan Elder's research found that people react significantly faster to warning signs that depict greater movement.
New doctor's orders: No earbuds, no music, and no watching TV while eating.
When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.
Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?
Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?
For Braden Coleman, vlogging with the purpose to journal and celebrate his growing family evolved into a space to share goodness and hone in on his professional skills.
As president of the Marketing Association, Emily Beukers fell in love with leadership. I think a lot about servant leadership," she says. "To me, Christ is the best example of that principle."
For Samuel Sorensen, a senior in BYU Marriott's marketing program, pursuing an education in marketing also allows him to pursue his passion.
After growing up in war-torn Jerusalem, Jeannine Mosarsa, a senior in BYU Marriott's marketing program, found a second family with the Marketing Association.
Whether he's selling ski gear or helping nonprofits refine their marketing strategies, senior Cameron Fry uses the skills from the BYU Marriott marketing program to make an impact.
The four years a student spends in high school are a time of growth, fun, and if you're BYU Marriott marketing senior Spencer Call, coming up with creative solutions to help a company save thousands of dollars.