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With more than three thousand students, the Marriott School of Management brings together some of BYU’s best and brightest from across the globe. I recently caught up with one of these stellar students, Nicol Pedraza, a sophomore marketing major and Portuguese minor from Mexico City. Pedraza talked about finding her path to BYU, her experience at the Marriott School, and her plans for the future.
Warning Instagrammers: Marriott School research suggests you might want to stop taking so many pictures of your food.
A study by Marriott School professors found that tottering consumers were more likely to select budget-friendly items.
Setting a price limit when shopping often backfires, says new research from BYU and Emory marketing professors.
What do you do when your company is comfortably selling a product, and then suddenly a competitor offers a similar one for free?
People are unconsciously fairer and more generous when they are in clean-smelling environments, according to a BYU-led study.
Study Measures Impact of Cronyism in Malaysia
The National Communication Association honored a Brigham Young University business communications professor with a five-year Best Paper award at the association’s 88th annual convention in New Orleans.
The James S. Kemper Foundation, the charitable arm of Kemper Insurance Companies, named Jay Oman, a pre-business major from Springville, Utah, one of 17 Kemper Scholars nationwide. The Kemper Scholars program provides recipients with a three-year scholarship and three summer-internship programs at Kemper Insurance offices around the country.