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Students regularly help with Ryan Elder's research on advertising effectiveness and sensory marketing.
Students in Lee Daniels' International Business class learn to interact within a team framework, and rate each other's presentations. Daniels does this so his students are better prepared for future interviews and job opportunities.
BYU accounting students want to involve auditors during company crises an idea that earned them second place at a national competition hosted by Deloitte.
For Braden Coleman, vlogging with the purpose to journal and celebrate his growing family evolved into a space to share goodness and hone in on his professional skills.
Big data is a big deal. Professor Jeff Dotson is leading the way for BYU Marriott MBA students to gain hands-on experience in analytics.
Tom Foster, department chair of marketing and global supply chain at the Marriott School, had never played two truths and a lie—a game in which players share two hard-to-believe truths and one lie about themselves, then the other players must guess which is the lie. But when pressed for three statements, he said:
Here’s a challenge marketing professor Lee Daniels poses his students:
With more than three thousand students, the Marriott School of Management brings together some of BYU’s best and brightest from across the globe. I recently caught up with one of these stellar students, Nicol Pedraza, a sophomore marketing major and Portuguese minor from Mexico City. Pedraza talked about finding her path to BYU, her experience at the Marriott School, and her plans for the future.
The Wall Street Journal tapped Marriott School Professor Glen Christensen for his corporate branding expertise in a recent article on corporate logos.
The James S. Kemper Foundation, the charitable arm of Kemper Insurance Companies, named Jay Oman, a pre-business major from Springville, Utah, one of 17 Kemper Scholars nationwide. The Kemper Scholars program provides recipients with a three-year scholarship and three summer-internship programs at Kemper Insurance offices around the country.