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Faculty Research Other Articles 2017 2015
In business, it’s often about the numbers. At BYU Marriott School of Business, however, the bottom line adds up to a lot more than simply profits minus losses.
Learning has never been so entertaining— or so cheap. Whether you’re one of the 67 million Americans who listen to podcasts regularly or are just now tuning in, sorting the many subscription options can be overwhelming.
Paper or plastic? Your response to this common query at the checkout line may be a matter of personal preference, but a debate continues over which method of packaging is more eco-friendly.
Do you get a daily case of the 3 p.m. slumps? The afternoon drive to drowse can be caused by dehydration, low blood sugar, or a low-protein lunch.
You may think twice before listing "multitasking" as a skill on your resume due to top-notch research performed by BYU professors on security warnings.
Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?
Tis the season for workplace giving, and new research from BYU Marriott professor Rob Christensen reveals a blueprint for institutions looking to increase charitable donations.
Scroll through Twitter or watch an NFL game and you'll quickly remember we live in a time of unprecedented political polarization. Who's to blame for the lack of unity?
Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?
David Wood, associate professor of accountancy, received the 2017 Accounting Horizons Best Paper Award from the American Accounting Association. The award is his seventh AAA best paper award overall.
Chris Silvia not only conducts energy policy research that is influencing the way battery-powered electric vehicles are promoted, he also plays a mean bagpipe.
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.
When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?
Fast-casual eateries like Shake Shack and Chipotle are gobbling up the fast-food market with sizzling IPOs and serious devotion from millennials. While these newcomers are racking up social media likes, older giants are trying to reconnect with hungry people in the digital age.
Debt: it’s a financial swear, and its influence reaches almost everyone. As if continually heralded by fluorescent warning signs, we’re counseled to “stay out!” But we’re not heeding that advice: American consumers collectively owe more than $11 trillion.
Aside from highlighting innovation, the international Consumer Electronics Show (ces) does one thing really well: draw crowds. Last January 170,000 visitors, including fifty-six students from byu’s MBA Tech Society, convened in Las Vegas to see the latest in intelligent goods.
Locking your doors and windows isn’t enough: modern criminals are more likely to lurk in the shadowy corners of cyberspace than in your backyard. Make safeguarding your data as big of a priority as securing your home.
You might only fantasize about being a lord or lady when a certain period drama graces your screen, but you still have an estate to manage. Whether modest or grand, your earthly assets are just like those of Downton Abbey’s fictional family: you can’t take them with you.
The Golden Arches. The Swoosh. Colonel Sanders. Strong logos and symbols are often as valuable in the corporate world as the products and services they represent. And one slight tweak can be the difference between colossal sales or devastating losses.
In new research, professor Jeffrey Jenkins can tell if you're angry by the way you move a computer mouse.
Can watching a violent movie make you more likely to lie, cheat or steal? What about reading a violent book?
Marriott School research shows camp jobs teach essential workforce skills
The prototype wasn’t pretty. Wrapped in tinfoil and dotted with hand-drawn circles, the cardboard cylinder could have easily passed for an elementary school project, but the student entrepreneurs didn’t mind.
It's no surprise that some of the most celebrated leaders in the business world also happen to be self-promoting narcissists.