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Alumni Marketing Strategy 2016
Whether it be climbing the tallest mountains in Europe and Africa or climbing the ladder toward a successful business career, Charles Barrett, a 2009 graduate from the Marriott School strategy program, reaches the top one step at a time.
As a busy neuroscience graduate student and teacher of undergrad psychology courses at Duke University, Stephanie Santistevan-Swett needed a versatile outfit to get her through busy days. Rompers—loose, one-piece garments combining a shirt and pants or shorts—were the perfect mix of comfy and cute, but she was having a hard time finding any with sleeves. So she took her love of fashion and her 2009 BYU marketing degree, patched together with some imagination and passion, and stitched together her own company, Eva Jo, to design, manufacture, and sell comfortable and fashionable clothing.