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Marc Dotson, assistant professor of marketing, ventured through various fields of study, before discovering how marketing could help fulfill his main aspiration.
For Taylor Wells, a professor of information systems, root beer is more than just a tasty treat. The beverage is also a part of his everyday life as a teacher and mentor.
As a singer, BYU Marriott faculty member Jeff Larson recognizes the value of following instructions to create music. However, he encourages students to look beyond the instructions they're given to create new digital marketing strategies.
This year, BYU Marriott information systems professors were tasked with reimagining an international conference in the face of the challenges presented by the ongoing coronavirus pandemic.
BYU Marriott information systems professor Tom Meservy works to create positive memories for his students and help them understand the things that really count in life.
Dr. Glenn Christensen has been recognized, along with his colleagues, for their research on minority entrepreneurs
BYU Marriott School of Business dean Brigitte C. Madrian announced the appointment of Stephen Liddle as the new chair for the Department of Information Systems. Liddle began his new role on 18 May and takes over for Bonnie Anderson, who recently became associate dean at BYU Marriott.
When Michael Swenson, BYU Marriott Christensen Professor of Marketing, was a PhD student, the words of a visiting professor changed his life.
Some people fear change, but BYU Marriott Marketing Lab director Matt Madden embraced change to pursue a career that combined his professional experience in marketing and insights consulting with his desire to teach.