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Faculty Research

Free Samples Increase Sales

December 11, 2017
Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?
2 Min Read
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Faculty Research

What Works in Workplace Giving?

November 09, 2017
Tis the season for workplace giving, and new research from BYU Marriott professor Rob Christensen reveals a blueprint for institutions looking to increase charitable donations.
1 Min Read
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Faculty Research

Politicians Divide Parties with Violent Speech

October 27, 2017
Scroll through Twitter or watch an NFL game and you'll quickly remember we live in a time of unprecedented political polarization. Who's to blame for the lack of unity?
2 Min Read
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Employee Experiences

Professor Receives William H. Newman Award

October 17, 2017
Strategy professor Ben Lewis was recognized for his research paper discussing rating systems, corporate responsibility, and a paradox between the two.
2 Min Read
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Faculty Research

Break the Attachment Before You Sell

October 13, 2017
Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?
2 Min Read
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Faculty Research

Wood Honored Again for Research

August 29, 2017
David Wood, associate professor of accountancy, received the 2017 Accounting Horizons Best Paper Award from the American Accounting Association. The award is his seventh AAA best paper award overall.
1 Min Read
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Faculty Research

Simulation Helps Drive Professor’s Research

August 01, 2017
Chris Silvia not only conducts energy policy research that is influencing the way battery-powered electric vehicles are promoted, he also plays a mean bagpipe.
2 Min Read
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Faculty Research

How Senses Affect When You Buy

June 29, 2017
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.
3 Min Read
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Employee Experiences

IS Researchers Ranked Top Ten

June 02, 2017
The Department of Information Systems and individual faculty members are among the best in the world according to the Association of Information Systems.
1 Min Read
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Faculty Research

Gauging Brand Health in Real Time

January 04, 2017
When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?
2 Min Read
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Faculty Research

Study Ties Loan Amounts to Tuition Increases

December 27, 2016
Research by Marriott School finance professor Taylor Nadauld finds schools increase sticker-price tuition sixty cents for every dollar of subsidized loans available.
2 Min Read
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Faculty Research

Solving Telecommuting Team Issues

August 25, 2016
New research from Cody Reeves, assistant professor of organizational leadership and strategy, can help leaders avoid headaches when telecommuters are on a team.
2 Min Read
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Faculty Research

Why We Disregard Security Warnings

August 18, 2016
Software developers listen up: if you want people to pay attention to your security warnings on their computers or mobile devices, you need to make them pop up at better times.
2 Min Read
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Employee Experiences

Fishing for Compliments

July 07, 2016
New research from Marriott School professors Kristen DeTienne, Bruce Money and Katie Liljenquist turns the system of customer feedback surveys on its head.
2 Min Read
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Faculty Research

Marriott Prof Studies "Crunch Effect"

March 16, 2016
New doctor's orders: No earbuds, no music, and no watching TV while eating.
2 Min Read
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Employee Experiences

BRAU’S IPO RESEARCH NABS WSJ ATTENTION

February 23, 2016
Twenty million—that’s how many people read the Wall Street Journal every month and potentially how many sets of eyes saw a recent article highlighting the research of finance professor Jim Brau. What’s more impressive: this isn’t the first time.
1 Min Read
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Faculty Research

THE NEUROSCIENCE BEHIND DIGITAL SECURITY

February 23, 2016
You’re on the web, responding to an email or watching a YouTube video, when a message pops up on your browser. Do you read it, or do you close the window and get back to what you were doing?
2 Min Read
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Faculty Research

Professors Cited in Wall Street Journal

January 25, 2016
The national publication highlighted research by David Benson and Jim Brau on how firms cover up policies investors won't like.
1 Min Read
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