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Faculty Research Summer 2007 Winter 2008
Can you put a price on company culture? That’s the question Steve Marriott, executive vice president of culture at Marriott International, asked a group of Marriott School students. Specifically, he wanted to know if Marriott’s “spirit to serve associates, customers, and communities” added to the company’s economic value.
This is the second of a three-part series focusing on economic self-reliance. The next article, in the fall 2007 issue, will highlight a single-mother initiative.