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Faculty Research Fall 2007 Winter 2008
Can you put a price on company culture? That’s the question Steve Marriott, executive vice president of culture at Marriott International, asked a group of Marriott School students. Specifically, he wanted to know if Marriott’s “spirit to serve associates, customers, and communities” added to the company’s economic value.
THIS IS THE FINAL INSTALLMENT OF A THREE-PART SERIES FOCUSING ON ECONOMIC SELF-RELIANCE.