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Faculty Research Other Articles Fall 2017 Winter 2015
In business, it’s often about the numbers. At BYU Marriott School of Business, however, the bottom line adds up to a lot more than simply profits minus losses.
Learning has never been so entertaining— or so cheap. Whether you’re one of the 67 million Americans who listen to podcasts regularly or are just now tuning in, sorting the many subscription options can be overwhelming.
You might only fantasize about being a lord or lady when a certain period drama graces your screen, but you still have an estate to manage. Whether modest or grand, your earthly assets are just like those of Downton Abbey’s fictional family: you can’t take them with you.
The Golden Arches. The Swoosh. Colonel Sanders. Strong logos and symbols are often as valuable in the corporate world as the products and services they represent. And one slight tweak can be the difference between colossal sales or devastating losses.
The prototype wasn’t pretty. Wrapped in tinfoil and dotted with hand-drawn circles, the cardboard cylinder could have easily passed for an elementary school project, but the student entrepreneurs didn’t mind.