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Fall 2004 Fall 2017 Winter 2015
It reads like a worst-case scenario: you’re slicing through rough air to check on an offshore oil rig when the unfathomable happens—the chopper goes down. Would you survive?
The Golden Arches. The Swoosh. Colonel Sanders. Strong logos and symbols are often as valuable in the corporate world as the products and services they represent. And one slight tweak can be the difference between colossal sales or devastating losses.
It seems like only a few years ago that I sat where you are sitting. I was an English major, and that meant that I liked reading and writing. It also meant that I had no idea what I was going to do with my career.
The Sound of Music swept the box office, Martin Luther King Jr. led thousands to Alabama’s capital, and the first commercial satellite launched into orbit. The year was 1965, and the BYU MPA students of the inaugural class were collecting their diplomas and preparing to embody the credo “Enter to learn; go forth to serve.”
One month from delivering her third child, Jennifer Jackson Buckner boarded the elevator of her New York high rise holding the hands of her two young boys. Partway down from the twenty-ninth floor, a professionally dressed woman joined them. After watching the family for a few moments, the woman said as she exited the elevator with a smile, “Easier to start a company.”
This is the first of a five-part personal financial planning series sponsored by the Peery Institute of Financial Services. The next installment, addressing insurance, will appear in the Winter 2005 issue.
I want to describe a few of the people who surround me at the Environmental Protection Agency (EPA). My deputy has a PhD in Islamic philosophy. The person in the office next to mine is a former reporter for National Public Radio. A woman in our administration office is a concert pianist.