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Faculty Research Fall 2004 Fall 2010 Winter 2008
How the French Put U.S. Adoption of International Accounting Standards on the Rocks. 
Can you put a price on company culture? That’s the question Steve Marriott, executive vice president of culture at Marriott International, asked a group of Marriott School students. Specifically, he wanted to know if Marriott’s “spirit to serve associates, customers, and communities” added to the company’s economic value.