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At the base of lofty Mount Nebo in rural Utah, Traci Memmott wraps up a conference call with a team in New York City. She jots down a few notes, gathers her things to leave, and closes up shop—she has an important appointment.
It is one thing to say that ethics are essential in the business world, but it is another to put that concept into practice. In an environment where ethics are under constant attack, there are still some who strive to uphold high moral standards.