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Alumni Spotlight Faculty Research Winter 2010 Winter 2016
Once the lifeblood of campfires and living rooms, stories are redefining global communication, according to recent Marriott School research.
At the base of lofty Mount Nebo in rural Utah, Traci Memmott wraps up a conference call with a team in New York City. She jots down a few notes, gathers her things to leave, and closes up shop—she has an important appointment.
When I arrived at BYU eight years ago, I was in my new office, organizing books and filing papers, when I received a telephone call informing me that there had been a glitch in payroll processing, and I would not be receiving a paycheck during the first two months of my employment. I said, “Thank you,” hung up the phone, and started thinking about how to break this news to my wife, Jan. 
Underneath glittering stage lights the bass player and keyboardist pound out a melody. The lead singer sidles up to the microphone and belts out “American Idiot” with enough angst to fool anyone into believing he’s a member of a teenage garage band.