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Faculty Research Other Articles Summer 2008 Winter 2015
You might only fantasize about being a lord or lady when a certain period drama graces your screen, but you still have an estate to manage. Whether modest or grand, your earthly assets are just like those of Downton Abbey’s fictional family: you can’t take them with you.
The Golden Arches. The Swoosh. Colonel Sanders. Strong logos and symbols are often as valuable in the corporate world as the products and services they represent. And one slight tweak can be the difference between colossal sales or devastating losses.
The prototype wasn’t pretty. Wrapped in tinfoil and dotted with hand-drawn circles, the cardboard cylinder could have easily passed for an elementary school project, but the student entrepreneurs didn’t mind.
The retirement question often surrounds how much money you’re making, saving, and spending. It’s all about the time when work ends and, presumably, fun begins. You’ve either been stashing cash away, buying stocks, or even building a family business with the possible goal of selling it and enjoying retirement. Yet once retiree life begins, the financial work doesn’t suddenly end. The question now becomes: How will you make your savings last so you don’t run out of money before you run out of life?