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Whether you’re in the water, up a trail, or on the snow, Utah is heaven for the outdoorsy. With 82 percent of residents and nearly 15 million tourists heading outdoors each year, it’s no surprise that the industry contributes billions to the state’s economy.
Your valentine shouldn’t get all the attention this February. Amid the red roses, chocolates, and overstuffed teddy bears, take time to show your ticker some love too.
At the base of lofty Mount Nebo in rural Utah, Traci Memmott wraps up a conference call with a team in New York City. She jots down a few notes, gathers her things to leave, and closes up shop—she has an important appointment.