Marketing Plan Prompt

HSBLC 2023 Marketing Plan Challenge

CAPTURING THE CROSSBODY BAG HIGH SCHOOL MARKET

 

A set of investors is planning to create a new company called Carlyle Accessories.  They want to become the premier provider of crossbody bags in the high school market.  These small, compact bags are a popular way to keep track of and access needed items on the go. Smaller than a purse or backpack, these zippered, belted packs easily carry keys, wallet, phone, etc. close to the owner’s body. 

Carlyle Accessories wants to capture the teen demographic in the language you speak. Please create a marketing campaign, including a catchy product name for a bag that is fashionable and functional specifically for the teen market.  

Possible questions to consider (not necessarily all to be answered):
•    What will you name this product? Why?
•    Should Carlyle Accessories consider changing its company name?  Why and to what?
•    What are the interests of your demographic?
•    What colors and patterns would you choose?
•    What type of compartments does your bag need?
•    What size dimensions best suit your target demographic’s needs?
•    Would you use team names, flags, icon images, characters, etc. in your product design?
•    What would be the main uses of your product for high schoolers of your language and how would you market it to those uses?
•    What would you change about the typical look of this item to be of more interest to your demographic?
•    How would you price your product? 
•    What is the right material?  Would you source any other materials for your bags?
•    Where/How will you sell your product? Will you use social media? Brand ambassadors? Retail stores? 
Online platforms?  School or team stores? Influencers?
•    Would you create any sponsorship agreements?
•    What are the best marketing strategies or mediums for your demographic?