4 Apr 2025 8:15 am
BYU-SL Center, 345 W. North Temple, Salt Lake City 
Deadlines
Register By:
31 Mar 11:55 pm
BYU EMBA Career Boost 2025
Schedule
Download iCalTime Zone: MDT (America/Denver)
Friday, 4 April 2025
8:15 am–8:45 am
Breakfast
Business Casual
8:45 am–10:00 am
Keynote with Ross Macpherson
Building & Selling Your Value Proposition to Advance Your Career
If you want to stand out in a career and job search, you need to be able to articulate your VALUE to a potential employer in a more compelling way than your competition. The secret is understanding what you specifically offer beyond just a list of skills, and how to articulate to make the most impactful and lasting impression. In this keynote, career and branding expert Ross Macpherson walks you through how to understand your unique value and how to communicate it effectively in the key areas of your career and job search.
If you want to stand out in a career and job search, you need to be able to articulate your VALUE to a potential employer in a more compelling way than your competition. The secret is understanding what you specifically offer beyond just a list of skills, and how to articulate to make the most impactful and lasting impression. In this keynote, career and branding expert Ross Macpherson walks you through how to understand your unique value and how to communicate it effectively in the key areas of your career and job search.
Business Casual
10:10 am–11:00 am
Breakout #1
•
Ross Macpherson
•
Liz Dixon
•
Jeff Bednar
•
Rick Patterson
•
Tom Peterson
11:10 am–12:00 pm
Breakout #2
•
Ross Macpherson
•
Liz Dixon
•
Jeff Bednar
•
Rick Patterson
•
Tom Peterson
12:10 pm–1:00 pm
Lunch
1:10 pm–2:00 pm
Breakout #3
•
Ross Macpherson
•
Liz Dixon
•
Jeff Bednar
•
Rick Patterson
•
Tom Peterson
