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    <title>Strategic Management News</title>
    <description>Current news and events at the BYU Marriott School of Business. (Strategic Management)</description>
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    <pubDate>Fri, 26 Jun 2026 16:43:06 +0000</pubDate>
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    <link>http://marriott.byu.edu/news?id=32</link>
    <author>chad_little@byu.edu (Chad Little)</author>
    <dc:creator>Chad Little</dc:creator>
    <item>
      <title>Artificial Intelligence, Advantageous Learning</title>
      <description><![CDATA[<img src="http://marriott.byu.edu/upload/news/images/2671-chatgpt_image_may_13_2026_11_07_27_am_thumb.png" />When Maddie Jones, an information systems student at the BYU Marriott School of Business, opens her laptop to work on her homework, she often has five different AI models running at once. Although she first approached the new technology with some hesitancy, Jones—along with other students at BYU Marriott—has learned to embrace AI as a tool for learning.]]></description>
      <pubDate>Wed, 13 May 2026 17:30:09 +0000</pubDate>
      <link>http://marriott.byu.edu/news/?article=2671</link>
      <guid>http://marriott.byu.edu/news/?article=2671</guid>
      <author>Elizabeth Walker</author>
      <dc:creator>Elizabeth Walker</dc:creator>
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      <title>Artificial Intelligence, Authentic Instruction</title>
      <description><![CDATA[<img src="http://marriott.byu.edu/upload/news/images/2693-chatgpt_image_may_12_2026_12_23_11_pm_thumb.png" />“I’m of the mind that with AI now, we as faculty have to move the goalposts way out there,” says Scott Murff, an associate teaching professor of strategy at the BYU Marriott School of Business. As faculty integrate AI into their classrooms, they say they hope that their students will not only accomplish more, but that they will become more. “Instead of getting to the end of the road, now we want our students to go to the moon.”]]></description>
      <pubDate>Tue, 12 May 2026 16:20:48 +0000</pubDate>
      <link>http://marriott.byu.edu/news/?article=2693</link>
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      <title>Learning the Hard Way</title>
      <description><![CDATA[<img src="http://marriott.byu.edu/upload/news/images/2675-screenshot_2026-04-24_at_9_thumb.27_thumb.40 am_thumb.png" />For students at Brigham Young University, starting a family and seeking creative ways to pay for school aren’t necessarily unique experiences—but they were transformative for BYU Marriott School of Business strategy student Dustin Hubnik. As he prepares to graduate, he reflects on the motivation he has found from deciding to embrace challenges.]]></description>
      <pubDate>Fri, 24 Apr 2026 15:31:38 +0000</pubDate>
      <link>http://marriott.byu.edu/news/?article=2675</link>
      <guid>http://marriott.byu.edu/news/?article=2675</guid>
      <author>Elizabeth Walker</author>
      <dc:creator>Elizabeth Walker</dc:creator>
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    <item>
      <title>BYU Marriott Undergrads Recognized with the 2026 Bateman Awards</title>
      <description><![CDATA[<img src="http://marriott.byu.edu/upload/news/images/2692-bateman_awards26_038_thumb.jpg" />In March, the BYU Marriott School of Business administration recognized one graduating student from each undergraduate program with the Bateman Award for their dedication to the BYU Marriott values, commitment to academic excellence, and profound drive to serve others.]]></description>
      <pubDate>Tue, 12 May 2026 15:09:17 +0000</pubDate>
      <link>http://marriott.byu.edu/news/?article=2692</link>
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      <title>A Case for Christlike Leadership</title>
      <description><![CDATA[<img src="http://marriott.byu.edu/upload/news/images/2647-thumbnail_thumb.jpg" />The BYU Marriott School of Business hosted its annual case competition in October, providing students with one pertinent business problem to solve—this year, though, the judges were focused on more than just an effective business solution. Rather, the 217 participating students were challenged to center each of their group’s solutions and presentations on Christlike leadership.]]></description>
      <pubDate>Mon, 09 Mar 2026 22:54:14 +0000</pubDate>
      <link>http://marriott.byu.edu/news/?article=2647</link>
      <guid>http://marriott.byu.edu/news/?article=2647</guid>
      <author>Nicholas Day</author>
      <dc:creator>Nicholas Day</dc:creator>
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    <item>
      <title>Peer-to-Peer Leadership: How Peer Advisors Are Reaching Pre-Business Students</title>
      <description><![CDATA[<img src="http://marriott.byu.edu/upload/news/images/2640-screenshot_2026-02-11_153044_thumb.png" />As Mary Catherine Shepherd works her way through the information systems junior core, she recalls a time when she was less sure of her path. Shepherd found guidance in the BYU Marriott School of Business Undergraduate Advisement office, where she now works with other trained peer advisors who rely on their own BYU Marriott experiences to help pre-business students seeking light and advice on an individual level.]]></description>
      <pubDate>Tue, 17 Feb 2026 22:58:39 +0000</pubDate>
      <link>http://marriott.byu.edu/news/?article=2640</link>
      <guid>http://marriott.byu.edu/news/?article=2640</guid>
      <author>Elizabeth Walker</author>
      <dc:creator>Elizabeth Walker</dc:creator>
      <slash:comments>0</slash:comments>
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      <title>Lifting Each Other Up: How the Women in Strategy Association Builds Community</title>
      <description><![CDATA[<img src="http://marriott.byu.edu/upload/news/images/2630-img_0493_1_thumb.jpeg" />“With support, students know they’re not navigating problems alone, and they feel more empowered,” says Lena Lizunova, an assistant professor of management at the BYU Marriott School of Business who also serves as the faculty advisor for the Women in Strategy Association (WSA). “I think WSA gives strategy students that circle of support—people they can bring their hard questions to, celebrate wins with, and lean on during tough days.”]]></description>
      <pubDate>Fri, 30 Jan 2026 16:11:38 +0000</pubDate>
      <link>http://marriott.byu.edu/news/?article=2630</link>
      <guid>http://marriott.byu.edu/news/?article=2630</guid>
      <author>Elizabeth Walker</author>
      <dc:creator>Elizabeth Walker</dc:creator>
      <slash:comments>0</slash:comments>
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      <title>When Life Throws a Curveball</title>
      <description><![CDATA[<img src="http://marriott.byu.edu/upload/news/images/2625-img_6560_1_thumb.jpeg" />He isn’t trying to become a professional baseball player, but BYU Marriott School of Business senior Cole Bourne hopes that both “professional” and “baseball” still end up in his future job description. As his lifelong passion for baseball has transitioned into enthusiasm for sports analytics, Bourne says he wants to bring the joy he feels for sports to others through business.]]></description>
      <pubDate>Wed, 14 Jan 2026 16:41:24 +0000</pubDate>
      <link>http://marriott.byu.edu/news/?article=2625</link>
      <guid>http://marriott.byu.edu/news/?article=2625</guid>
      <author>Elizabeth Walker</author>
      <dc:creator>Elizabeth Walker</dc:creator>
      <slash:comments>0</slash:comments>
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      <title>BYU Marriott Welcomes New Faculty in 2025</title>
      <description><![CDATA[<img src="http://marriott.byu.edu/upload/news/images/2622-faculty2025_thumb.jpg" />As seven new faculty members joined the BYU Marriott School of Business, dean Brigitte Madrian shares, “We are grateful that these extremely capable individuals have joined our faculty. They are deeply committed to our guiding principle of being centered on students and to our mission of developing leaders of faith, intellect, and character who will transform the world.”]]></description>
      <pubDate>Tue, 25 Nov 2025 18:38:40 +0000</pubDate>
      <link>http://marriott.byu.edu/news/?article=2622</link>
      <guid>http://marriott.byu.edu/news/?article=2622</guid>
      <author>Nicholas Day</author>
      <dc:creator>Nicholas Day</dc:creator>
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      <title>A Strategic Route to a Consulting Career</title>
      <description><![CDATA[<img src="http://marriott.byu.edu/upload/news/images/2614-img_4782_thumb.jpg" />“I’m contributing to decisions that are worth millions of dollars, and I’m still in school,” says Jonathan Dickson, a senior strategy student in the BYU Marriott School of Business who completed a consulting internship over the summer with Bain & Company. Dickson, like many other students in his program, is studying strategy to prepare for a career in consulting.]]></description>
      <pubDate>Tue, 11 Nov 2025 19:41:20 +0000</pubDate>
      <link>http://marriott.byu.edu/news/?article=2614</link>
      <guid>http://marriott.byu.edu/news/?article=2614</guid>
      <author>Elizabeth Walker</author>
      <dc:creator>Elizabeth Walker</dc:creator>
      <slash:comments>0</slash:comments>
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      <title>Fighting Hunger—Together</title>
      <description><![CDATA[<img src="http://marriott.byu.edu/upload/news/images/2618-sharon-eubank-and-ballard-center-student_thumb.jpg" />Leaders at the Ballard Center for Social Impact at the BYU Marriott School of Business know that fighting hunger requires more than compassion—it requires coordination. That’s why connecting with the people making a difference has been at the heart of the center’s hunger initiative, an ongoing series of events designed to spark dialogue and drive collective impact.]]></description>
      <pubDate>Mon, 13 Oct 2025 18:04:26 +0000</pubDate>
      <link>http://marriott.byu.edu/news/?article=2618</link>
      <guid>http://marriott.byu.edu/news/?article=2618</guid>
      <author>Elizabeth Walker</author>
      <dc:creator>Elizabeth Walker</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Journeys of Learning</title>
      <description><![CDATA[<img src="http://marriott.byu.edu/upload/news/images/2591-scott_murff_thumb.jpg" />Scott Murff’s circuitous journey to becoming an associate teaching professor of strategy at the BYU Marriott School of Business has surprised him. Looking back, Murff has seen how a series of experiences, jobs, and even failures continually prepared him for the next steps in his journey.]]></description>
      <pubDate>Wed, 30 Jul 2025 21:50:59 +0000</pubDate>
      <link>http://marriott.byu.edu/news/?article=2591</link>
      <guid>http://marriott.byu.edu/news/?article=2591</guid>
      <author>Elizabeth Walker</author>
      <dc:creator>Elizabeth Walker</dc:creator>
      <slash:comments>0</slash:comments>
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      <title>Seeing Potential, Overcoming Barriers</title>
      <description><![CDATA[<img src="http://marriott.byu.edu/upload/news/images/2563-image0_thumb.1_thumb.jpeg" />Throughout her professional journey, research, and position as a strategy professor at the BYU Marriott School of Business, Lena Lizunova has seen that there are many potential disadvantages people could face in both their careers and their lives. But through her own experiences, she has also seen that feeling like someone believes in her can make a big difference in overcoming challenges—especially self-imposed limits.]]></description>
      <pubDate>Thu, 22 May 2025 16:48:51 +0000</pubDate>
      <link>http://marriott.byu.edu/news/?article=2563</link>
      <guid>http://marriott.byu.edu/news/?article=2563</guid>
      <author>Elizabeth Walker</author>
      <dc:creator>Elizabeth Walker</dc:creator>
      <slash:comments>0</slash:comments>
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      <title>Digital Decisions</title>
      <description><![CDATA[<img src="http://marriott.byu.edu/upload/news/images/2554-leland-3_1_thumb.jpg" />Kristen Hansen, a strategy student at the BYU Marriott School of Business, is learning to be intentional about her relationship with technology. “If my body and mind are always on social media, I’m not enjoying the natural, beautiful parts of the world,” she says. Realizing that she is not the only one wrestling with technology use, Hansen hopes to use the tools she is acquiring as a strategy student to help others address their digital habits.]]></description>
      <pubDate>Tue, 22 Apr 2025 19:19:00 +0000</pubDate>
      <link>http://marriott.byu.edu/news/?article=2554</link>
      <guid>http://marriott.byu.edu/news/?article=2554</guid>
      <author>Elizabeth Walker</author>
      <dc:creator>Elizabeth Walker</dc:creator>
      <slash:comments>0</slash:comments>
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      <title>Enter to Learn, Go Forth to Serve: The 2025 Bateman Awards</title>
      <description><![CDATA[<img src="http://marriott.byu.edu/upload/news/images/2546-bateman_awards_032_thumb.jpg" />In March the BYU Marriott School of Business administration recognized a graduating student from each undergraduate program with the Bateman Award for their exemplary dedication to the BYU Marriott values, commitment to academic excellence, and profound drive to serve others.]]></description>
      <pubDate>Mon, 07 Apr 2025 17:19:44 +0000</pubDate>
      <link>http://marriott.byu.edu/news/?article=2546</link>
      <guid>http://marriott.byu.edu/news/?article=2546</guid>
      <author>Katie Brimhall</author>
      <dc:creator>Katie Brimhall</dc:creator>
      <slash:comments>0</slash:comments>
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      <title>Signing Up to Be Challenged</title>
      <description><![CDATA[<img src="http://marriott.byu.edu/upload/news/images/2509-picture_5cropped_thumb.jpg" />“We don’t survive the junior core—we thrive in it,” says Adam Boswell, a strategy student who focuses on the growth, rather than the stress, of student life. Boswell is encouraging his peers to adopt the same attitude while he serves as president of the Strategy Society in the BYU Marriott School of Business.]]></description>
      <pubDate>Thu, 21 Nov 2024 20:49:07 +0000</pubDate>
      <link>http://marriott.byu.edu/news/?article=2509</link>
      <guid>http://marriott.byu.edu/news/?article=2509</guid>
      <author>Elizabeth Walker</author>
      <dc:creator>Elizabeth Walker</dc:creator>
      <slash:comments>0</slash:comments>
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      <title>From Social Projects to Passion Projects</title>
      <description><![CDATA[<img src="http://marriott.byu.edu/upload/news/images/2493-family_photos-322_thumb.jpg" />From running side hustles to recording podcasts, strategy student Talmage Morgan has worked to open many doors for himself. Through an on-campus internship with the Ballard Center for Social Impact at the BYU Marriott School of Business, Morgan discovered an interest in social impact and gained insights that will help him achieve his lifelong goal of starting his own business.]]></description>
      <pubDate>Thu, 26 Sep 2024 15:28:01 +0000</pubDate>
      <link>http://marriott.byu.edu/news/?article=2493</link>
      <guid>http://marriott.byu.edu/news/?article=2493</guid>
      <author>Elizabeth Walker</author>
      <dc:creator>Elizabeth Walker</dc:creator>
      <slash:comments>0</slash:comments>
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      <title>BYU Marriott Students Solve Union Pacific’s Unique Landscape Problem</title>
      <description><![CDATA[<img src="http://marriott.byu.edu/upload/news/images/2492-oci_team_pic_thumb.jpeg" />Fortune 500 railway companies don’t often need to remove acres of rare palm trees from their properties, but when Union Pacific was faced with this issue, they turned the problem over to five pre-business students at the BYU Marriott School of Business.]]></description>
      <pubDate>Tue, 24 Sep 2024 15:10:05 +0000</pubDate>
      <link>http://marriott.byu.edu/news/?article=2492</link>
      <guid>http://marriott.byu.edu/news/?article=2492</guid>
      <author>Elizabeth Walker</author>
      <dc:creator>Elizabeth Walker</dc:creator>
      <slash:comments>0</slash:comments>
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      <title>Saying Yes</title>
      <description><![CDATA[<img src="http://marriott.byu.edu/upload/news/images/2452-clairegradfinal_1_thumb.jpg" />Claire Keller Busco is no stranger to success, both in the classroom and in the workforce. As a strategy student at the BYU Marriott School of Business—a place where she has found opportunities around every corner—Keller attributes it all to a habit she can’t seem to kick: saying yes.]]></description>
      <pubDate>Fri, 26 Apr 2024 15:22:35 +0000</pubDate>
      <link>http://marriott.byu.edu/news/?article=2452</link>
      <guid>http://marriott.byu.edu/news/?article=2452</guid>
      <author>Shayauna Putnam</author>
      <dc:creator>Shayauna Putnam</dc:creator>
      <slash:comments>0</slash:comments>
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      <title>When Strategy and Serendipity Collide</title>
      <description><![CDATA[<img src="http://marriott.byu.edu/upload/news/images/2394-jeff_dyer_linkedin_headshot_thumb.jpg" />Jeff Dyer is not only interested in anomalies—he is also one himself. He is an experienced business strategist hardwired for organization, but he also believes serendipity plays a crucial role in his life. And as professor at the BYU Marriott School of Business teaching strategy, he continues to balance calculated plans and happy accidents.]]></description>
      <pubDate>Mon, 13 Nov 2023 19:16:55 +0000</pubDate>
      <link>http://marriott.byu.edu/news/?article=2394</link>
      <guid>http://marriott.byu.edu/news/?article=2394</guid>
      <author>Maggie Olsen</author>
      <dc:creator>Maggie Olsen</dc:creator>
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