{"id":31,"date":"2017-05-31T13:38:24","date_gmt":"2017-05-31T19:38:24","guid":{"rendered":"http:\/\/marriott.byu.edu\/strat-prgm\/academics\/overview\/"},"modified":"2024-09-19T16:42:06","modified_gmt":"2024-09-19T22:42:06","slug":"overview","status":"publish","type":"page","link":"https:\/\/marriott.byu.edu\/mktg\/academics\/what-will-i-study\/overview\/","title":{"rendered":"Program Overview"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">What Will I Study?<\/h2>\n\n\n\n<p>Marketing students learn to conduct market research, understand consumer behavior, and create effective advertising and promotions. In addition to obtaining a solid marketing foundation you can specialize with elective classes designed to support three tracks: data analytics, digital marketing, and professional selling. You will also learn the basics of other cross-functional areas of business to prepare you for managerial-level roles. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Program Overview<\/h2>\n\n\n\n<p>The marketing major is a 64-credit hour limited enrollment program. The program accepts 90 students yearly to start marketing coursework beginning fall semester. Students are encouraged to take 12-15 credits each semester after admittance so they can graduate in 3-4 semesters. Students take the marketing junior core, a 13-credit envelope of classes, their first semester.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing Junior Core<\/h2>\n\n\n\n<p>MKTG 326: Career Development (1.0 credit)<\/p>\n\n\n\n<p>MKTG 401: Marketing Research (3.0 credits)<\/p>\n\n\n\n<p>MKTG 402: Consumer Behavior (3.0 credits)<\/p>\n\n\n\n<p>MKTG 403: Advertising and Promotions Management (3.0 credits)<\/p>\n\n\n\n<p>MSB 325: Introductory Business Analytics (3.0 credits)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Additional Requirements<\/h2>\n\n\n\n<p>Students also complete three marketing electives and their capstone (MKTG 429: Marketing Strategy) in addition to other core business requirements.&nbsp;<\/p>\n\n\n\n<p>For full list of coursework see the&nbsp;<a href=\"\/mktg\/wp-content\/uploads\/sites\/46\/Mktg_flowchart_2020_web.pdf\">flowchart<\/a>&nbsp;and&nbsp;<a href=\"http:\/\/catalog.byu.edu\/\">course catalog<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Will I Study? Marketing students learn to conduct market research, understand consumer behavior, and create effective advertising and promotions. In addition to obtaining a solid marketing foundation you can specialize with elective classes designed to support three tracks: data analytics, digital marketing, and professional selling. You will also learn the basics of other cross-functional [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":132,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_msb_text_metafield":"","footnotes":""},"class_list":["post-31","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Program Overview &#8212; Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marriott.byu.edu\/mktg\/academics\/what-will-i-study\/overview\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Program Overview &#8212; Marketing\" \/>\n<meta property=\"og:description\" content=\"What Will I Study? 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