Tracks and Emphases

Students can specialize in one of five tracks in the program. Students may supplement their coursework by choosing to earn additional emphases, minors, and certificates.


The entrepreneurship track is carefully structured and designed to help students develop innovation and a go-to-market strategy for their product. All aspects of a brand launch are covered from concept and innovation to executing on a successful exit strategy.

#10  Entrepreneurial Reputation Bloomberg Businessweek 

#10  Entrepreneurial Training Bloomberg Businessweek 

#12  Entrepreneurship Princeton Review 

Entrepreneurship Course Sheet

Entrepreneurship Advisor

Thomas Peterson
(801) 422-5099

The finance track prepares students to work in corporate finance and with financial institutions. The corporate finance curriculum is appropriate for students who seek general management positions with a strong finance background. The financial institutions curriculum is more specialized and focused on positions in finance firms.

Finance Course Sheet

Finance Advisor

Ben Iverson

The operations and supply chain track prepares students to respond to strategic and operational challenges within an organization. Students are trained to work closely within the company along every step of the production-to-sales process. Coursework includes working with the traditional areas of product design, manufacturing, marketing and sales, purchasing, logistics, and distribution, as well as understanding how to maintain strong relationships functional areas in customer and vendor organizations.

Operations and Supply Chain Course Sheet

Operations and Supply Chain Advisor

Cindy Blair

The marketing track prepares students for the strategic issues facing marketing managers when choosing target markets as well as gaining, retaining, and growing a customer base in a modern, competitive global marketplace. The marketing track requirements are intentionally flexible so that students can customize their course of study. Beyond the first-year core marketing management class, marketing students are required to take at least two (6 hours) of the following four courses: Marketing Research (MBA 650), Strategic Brand Management (MBA 657), Marketing & Brand Consulting (MBA 555), or Product Management (MBA 693R).  Beyond these two required marketing courses (6 hours), the marketing track requires at least three more classes (9 hours) of marketing electives. These can include either or both of the remaining course options listed above and/or any of the additional marketing electives offered (e.g. Advanced Brand Strategy, Marketing Analytics, International Marketing, Pricing, etc.).

Marketing Course Sheet

Marketing Advisor

Glenn Christensen

Consistently ranked as one of the top MBA tracks in the nation (#1 in Princeton Review for HR programs), the strategic human resources track is designed for students who seek leadership roles in HR, organizational consulting, and general management. The curriculum prepares students to manage organizational change, to strengthen organizational culture and the employee experience, and to use data analytics to improve people processes. The strategic human resources track builds skills in analyzing and solving business challenges related to both organizational and individual success.

Strategic Human Resources Course Sheet

Strategic Human Resources Advisor

Troy Nielson
(801) 422-2412

Emphases, Minors, and Certificates

The analytics emphasis provides students with the strong analytical skills necessary to solve business problems. Through exposure to data mining, visualization tools, predictive modeling, forecasting, business intelligence, prescriptive analytics, and real-world analytics problems, students will have the ability to make data-informed decisions and improve business performance in any sector. Students will learn tools like R, Tableau, VBA, SQL, conjoint analysis, and more.

Students who successfully complete the analytics emphasis will find many exciting career options as the demand for professionals with analytical skills has dramatically increased. This emphasis provides some flexibility, allowing students to determine which courses fit best with their career goals. 

Analytics Emphasis Requirements

Students from any track can study entrepreneurship. The content is carefully structured and designed to help students develop innovation and a go-to-market strategy for their product. All aspects of a brand launch are covered from concept and innovation to executing on a successful exit strategy.

Entrepreneurship Emphasis Requirement

The Whitmore Global Business Center sponsors the global management certificate to prepare students to work in international business. The certificate is designed to educate students in a foreign business language, give students exposure to international business in a variety of disciplines, and allow them to participate in an international experience. BYU Marriott currently sponsors eleven business language courses: Arabic, Mandarin Chinese, English (for non-native English speakers), French, German, Italian, Japanese, Korean, Portuguese, Russian, and Spanish. Other language options are available to students who do not speak any of the sponsored business languages.

Students who successfully complete all requirements will be awarded a special certificate at a reception sponsored by BYU Marriott and the Global Business Center. Students will also be able to market themselves to prospective international business employers by listing this accomplishment on their résumé. In addition, the international courses, business language training, and international experience will provide students with an excellent foundation to work in international business. MBA students pursuing the certificate are also eligible for the prestigious Eccles Scholars awards.

Global Business Certificate Requirements

For further information about the Global Business Certificate, contact the Global Business Center at 360 TNRB or call (801) 422-6495.

The Healthcare Industry emphasis provides students with a broad overview of the healthcare industry and is intended both for those interested in simply learning more about healthcare, as well as for those who wish to acquire the foundational knowledge necessary for a successful career in healthcare. Healthcare is a $3.4 trillion industry in the US (18 percent of US GDP and growing), including over fifty Fortune 500 companies (ten of the Fortune 50). Targeted careers in healthcare include work in consulting firms, medical technology firms, pharmaceutical companies, government agencies, hospitals, or insurance companies. If you complete the Healthcare Industry emphasis, you will have completed the requirements for the Healthcare Industry Scholarship.  

Healthcare Emphasis Requirements

The information systems minor is available to graduate students at BYU Marriott who desire to add an information systems component to their graduate experience.

Information Systems Minor Requirements

The purpose of the international business emphasis is to prepare students to compete effectively in a global marketplace, whether working domestically or abroad. The emphasis builds on the required global management class by offering classes in the functional areas (accounting, finance, marketing, supply chain, and HR) and eleven different foreign business projects, internships, study abroad programs, and foreign business excursions.

International Business Emphasis Requirements

The product management emphasis helps students gain skills such as strong product strategy, design thinking/user-centered design, prioritization, road-mapping, and analyzing and mitigating risks needed to develop and manage products end-to-end. Students will be prepared to succeed as a product manager by following a product through its entire life cycle, from scoping the product to launching it as they learn how to think about product strategy and how to align execution appropriately.

Product Management Emphasis Requirements

The social innovation emphasis prepares students to work effectively with a variety of organizations—corporate foundations, nonprofit organizations, corporations, and government entities—to solve vexing social problems in innovative ways. Students in the program are expected to have a deep commitment to working on these issues, whether they do so in a voluntary, advisory, part-time, or full-time capacity. The four-course sequence in the emphasis provides students with a solid understanding of the operational, legal, and institutional environment in which work on social issues takes place. Courses will also focus on innovative and entrepreneurial solutions to social issues.

Social Innovation Emphasis Requirements

The purpose of the strategy emphasis is to prepare graduates to excel in management consulting, general corporate management, entrepreneurial/small business management, or any other business disciplines. Students will be exposed to a variety of conceptual models used in addressing a wide range of business issues. The strategy emphasis is designed to be flexible. Students choose a set of classes based on their own personal and professional interests. Topics include competitive strategy, mergers and acquisitions, executive decision making, creative strategic thinking, strategy implementation, management of innovation, entrepreneurial strategy, and several other strategy topics. Students must choose classes totaling twelve credit hours to complete the strategy emphasis.

Strategy Emphasis Requirements