Event management involves creating and developing events, which might include conferences, conventions, concerts, trade shows, festivals, and ceremonies. Event management also involves identifying the target audience, formulating the event concept, planning the overall logistics of the event, and conducting project management of the event as a whole.
Companies where ExDM alumni have worked in this field include organizations such as:
- Sleepy Ridge Weddings
- The Color Run
- Moana Events
- Stone Gate Center for the Arts
- Utah Valley Marathon
Example job titles for this career path include roles such as:
- Assistant Wedding Director
- Sponsor Relations Manager
- Management Associate in Corporate Events
- Wedding Concierge
- Personal Vacation Advisor
Students in this track can expect to become competent in the following topics:
- Project Management – EXDM 412: Event and Experience Management
- Risk Management – EXDM 412: Event and Experience Management
- Financial Management – ACC 200: Principles of Accounting; FIN 201: Principles of Finance
- Administration – HRM 391: Organizational Effectiveness; MSB 390: Ethics for Management
- Human Resources – EXDM 350: Experiences in Diversity and Inclusion; HRM 391: Organizational Effectiveness
- Stakeholder Management – EXDM 306: Community Festivals and Special Events; EXDM 422: Experience Needfinding;, EXDM 423: Experience Insights
- Meeting or Event Design – EXDM 404: Experience Design; EXDM 412: Event and Experience Management
- Site Management – EXDM 306: Community Festivals and Special Events; EXDM 307: Sport and Entertainment Venue Management
- Marketing – MKTG 201: Marketing Management; EXDM 416: Experiential Marketing
- Professionalism – M COM 320: Communication in Organizational Settings
- Communication – M COM 320: Communication in Organizational Settings
Suggested Electives and Minors
Event management roles can take place in a variety of industries. As students begin to identify industries where there would like to work, the ExDM program encourages students to consider the following complementary electives and minors.
- EXDM 302: Hospitality Management
- EXDM 303: Introduction to Sports and Entertainment Industries
- EXDM 306: Community Festivals and Special Events
- EXDM 307: Sport and Entertainment Venue Management
- EXDM 490R, section 5: Managing Meaningful Guest, Visitor, and Customer Journeys
- Theatre Arts Studies Minor
- Communications Minor
- Nonprofit Management Minor
- Design Thinking Minor
Organizations provide excellent opportunities to network and learn more about the profession from professionals. Most provide greatly reduced student membership rates. They also host conferences that have reduced rates or volunteer opportunities for students. Students are highly encouraged to join at least one of these organizations and attend one of their conferences.
- Project Management Institute
- Meeting Professionals International
- American Planning Association
- International Live Events Association
- Wedding International Professionals Association
Certifications not only help in professional development, but they are also valued by potential employers. The ExDM department highly recommends working toward certifications that are aligned with a student’s career aspirations. The program actively attempts to integrate certifications or preparation to gain certifications into curriculum whenever possible.
- Qualtrics Customer Experiences Certifications*
- Event Design Certificate*
- Project Management Certifications
- Certified Meeting Professional
- Crowd Manager Training
*Integrated into the ExDM curriculum
Who to Contact
For more information and assistance regarding academic requirements, preparing for applying to ExDM, and making course decisions please contact Heidi Engh from the BYU Marriott Undergraduate Advisement Office.
Career and Internship Placement
For more information about career opportunities, check the experience design and management career placement profile or contact ExDM career director Noelani Wayas in the Business Career Center.
For questions or information regarding internships, please contact ExDM internship coordinator Joel Agate.
To learn more about professional contacts as part of the ExDM mentoring program, get in touch with chief student experience officer Ariadna Mateu.
Graduate Degree Opportunities
Students are highly encouraged to consider graduate school as career preparation option. Students interested in graduate school should consider enrolling in EXDM 585R: Experience Design Research Seminar. Students can also reach out to Dr. Patti Freeman, who teaches the research seminar course, if they have questions about graduate school opportunities.
Professional Organizations and Certifications
For more information about the professional organizations and certifications associated with this career track please reach out to Dr. Mark Widmer.