Employee Experience Management

Employee experience management involves all touchpoints that an employee has with their organization, and it significantly impacts business performance. It includes the recruiting process, onboarding, performance reviews, and exit interviews. The employee experience deals with far more than human resources functions and includes facilities, internal communications, information technology, and even corporate social responsibility.

Companies where ExDM alumni have worked in this field include organizations such as:

  • Qualtrics
  • Bamboo HR
  • Adobe

Example job titles for this career path include roles such as:

  • Culture Experience Specialist
  • Onboarder
  • Payroll Support Specialist
  • Recruiter
  • Talent Acceleration Specialist

Core Competencies

Students in this track can expect to become competent in the following topics:

  • Customer Journey Mapping — EXDM 404: Experience Design
  • Strategic Planning — EXDM 490R, section 14: Designing Employee Experiences
  • Cross-functional Collaboration/Organization — EXDM 490R, section 5: Managing Meaningful Guest, Visitor, and Customer Journeys; EXDM 490R, section 14: Designing Employee Experiences
  • Communications/Storytelling/Personas — EXDM 404: Experience Design; EXDM 422: Experience Needfinding
  • Leading and Managing Change — EXDM 494R: Experience Design Lab
  • Judgment/Decision Making — EXDM 422: Experience Needfinding; EXDM 423: Experience Insights
  • Project Management/Time Management — EXDM 412: Event and Experience Management
  • Visual Design — EXDM 416: Experiential Marketing
  • Data Analysis and Interpretation — EXDM 422: Experience Needfinding; EXDM 423: Experience Insights
  • Design Thinking – EXDM 404: Experience Design

Suggested Electives and Minors

Electives and minors should help a student develop the ability to design experiences for employees. These skills can be learned in human resources, information systems, and psychology classes. The ExDM program encourages students to also consider the following supporting electives and minor:

  • EXDM 490R, section 14: Designing Employee Experiences
  • EXDM 490R, section 5: Managing Meaningful Guest, Visitor, and Customer Journeys
  • Design Thinking Minor

Professional Organizations

Organizations provide excellent opportunities to network and learn more about the profession from professionals. Most provide greatly reduced student membership rates. They also host conferences that have reduced rates or volunteer opportunities for students. Students are highly encouraged to join at least one of these organizations and attend one of their conferences.


Certifications not only help in professional development, but they are also valued by potential employers. The ExDM department highly recommends working toward certifications that are aligned with a student’s career aspirations. The program actively attempts to integrate certifications or preparation to gain certifications into curriculum whenever possible.

Who to Contact

Curriculum Advisement

For more information and assistance regarding academic requirements, preparing for applying to ExDM, and making course decisions please contact Heidi Engh from the BYU Marriott Undergraduate Advisement Office.

Engh, Heidi
Academic Advisor

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Career and Internship Placement

Progression within this field often entails moving between different organizations or shifting to management roles that have less direct involvement in the day-to-day recreational activities of the community. As people advance in an organization, they typically spend more time working with government agencies and the associated city or county.

For more information about career opportunities, check the experience design and management career placement profile or contact ExDM career director Noelani Wayas in the Business Career Center.

Wayas, Noelani
Director, Experience Design and Management

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For questions or information regarding internships, please contact ExDM internship coordinator Joel Agate.

No employees specified

Professional Contacts

To learn more about professional contacts as part of the ExDM mentoring program, get in touch with student experience administrator Lauren Anderson.

Anderson, Lauren
Student Experience Administrator

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Graduate Degree Opportunities

Students are highly encouraged to consider graduate school as career preparation option. Students interested in graduate school should consider enrolling in EXDM 585R: Experience Design Research Seminar. Students can also reach out to Dr. Patti Freeman, who teaches the research seminar course, if they have questions about graduate school opportunities.

Freeman, Patti

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Professional Organizations and Certifications

For more information about the professional organizations and certifications associated with this career track please reach out to Dr. Ramon Zabriskie.

Zabriskie, Ramon

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