Deadlines
Experience Industry Management Conference
Speakers & Attendees
Eric Schulz
ERIC SCHULZ is a faculty member of the Jon M Huntsman School of Business at Utah State University. He teaches marketing in both the undergraduate and MBA programs specializing in brand strategy. He previously taught at The University of Utah and here at BYU.
Eric honed his craft over two decades work at some of the world's top consumer product companies -- Procter & Gamble, The Walt Disney Company, and The Coca-Cola Company. He also worked in sports, marketing minor league baseball teams, launching the XFL Football League in 2001, and heading marketing for the Utah Jazz for half a decade.
He is the author of two books: "The Marketing Game, How the World's Best Companies Play to Win" (2002), and “The Smart Marketer’s Toolbox, The Latest Marketing Innovations and How To Use Them To Grow Your Business” (2012)
He is a two-time graduate of Brigham Young University earning his bachelor degree in 1981, and MBA in 1987.