29–30 Sep 2016
Aspen Grove and Tanner Building Deadlines
Registration:
27 Sep 11:55 am
2016 Management Society Leadership Conference
Speakers
Gary Rhoads
Marketing Professor
BYU Marriott School
Gary K. Rhoads holds a PhD in Marketing from Texas Tech University and is currently the Stephen Mack Covey Professor of Marketing and Entrepreneurship at Brigham Young University. He presently works with start-up companies on crafting sales and marketing strategies that accelerate company growth. He has published articles in the Journal of Marketing Research, Journal of Marketing, and Journal of Personal Selling and Sales Management. Rhoads is the co-author of two entrepreneurship books: Stop Think & Lead: Dealing with Critical Situations (2014 )and Startup Marketing for Innovators (2012) that highlight the best leadership and marketing practices of successful entrepreneurs.