Speakers

Scott Murff

Scott Murff is a professor and entrepreneur focused on strategy, artificial intelligence, and product management.

Prior to joining the BYU Marriott School of Business in 2025, Scott spent 15 years as a data scientist, management consultant, and product manager. Most recently, he served as a Principal Product Manager at McKinsey & Company, where he helped build AI-powered products that unlocked the firm’s flagship AI-powered transformation platform from more than $100 billion of CFO-certified cost savings and revenue growth across 1,600+ client transformations.

Scott earned a bachelor’s degree in Economics from Brigham Young University and a master’s degree in Management Science and Engineering from Stanford University.

He currently serves as the Program Director for the Strategic Management major at BYU’s Marriott School of Business.