Featuring Dan Olsen, bestselling author of The Lean Product Playbook and trusted advisor to Google, Walmart, Amazon, Microsoft and other leading companies.

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Overview

Join product managers, leaders, and peers in product adjacent roles for an afternoon and evening of skill building, collaboration, and inspiration.

Featuring Silicon Valley product experts:

  • Dan Olsen, author of The Lean Product Playbook, and trusted advisor to top companies including Google, Amazon, Walmart, Microsoft, Facebook, and PayPal
  • Scott Murff, BYU Strategy Professor and former consultant and Principal Product Manager for McKinsey & Company where he built AI-powered products on top of McKinsey's experience delivering $100 billion of CFO-certified cost savings and revenue growth across 1,600+ client transformations.

From 1:15 to 5:15 pm, Dan and Scott will teach separate workshops at the same time (choose one).

Dan Olsen’s Vibe Coding workshop
❤️ Designed for non-technical and less technical PMs, no coding experience required.
You’ll learn:
😎 What Vibe Coding is and how to do it
🛠️ Hands-on experience using the latest Vibe Coding tools like Bolt, Lovable, and Magic Patterns. Dan will try to arrange free credits from 1 or more providers.
👥 How to create a robust prototype you can test with users

Scott Murff's Full-Stack Product Builder workshop
🤖 Designed for technically inclined PMs and adjacent roles, some coding experience recommended
You'll learn:
💻 Vibe Code using Claude Code for rapid development (must sign up for your own $20 subscription)
🛠️ Build and connect a full-stack app with a Supabase backend
🚀 Deploy your app live on Vercel, with GitHub for version control

After the workshops, our dinner event starts at 6:15 pm. Dan Olsen will give a keynote talk on How to Thrive as a PM in the Age of AI, following by a panel discussion with top product leaders to discuss the topic in more depth.

Registration Types

  • Workshop and Dinner: $299
  • Workshop Only: $279
  • Dinner Only: $49

Schedule

12:45–1:15 pm - Workshop Check-In
1:15–5:15 pm - Vibe Coding Workshops

  • Non/Less Technical PMs: Dan Olsen
    Learn to quickly create powerful prototypes with Vibe Coding tools - no coding experience required
  • Technical PMs: Scott Murff
    Learn to create full-stack prototypes with Claude Code - coding experience recommended

5:30 pm - Buffet Style Dinner Served
6:00–7:00 pm - Keynote from Dan Olsen Followed by Panel Discussion

  • Keynote Speaker - Dan Olsen: Product Management in the Age of AI
  • Panel - Dan Olsen joined by Ai-ling Chang (Weave) and Tanner Rhodes (Meta) moderated by Scott Murff

7:00–9:00 pm - After events

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